A Conversation with Jazmine Reyna Valdez on Faith, Restoration, and Purpose
Jazmine Reyna Valdez doesn’t talk about beauty the way most people in the industry do. For her, it isn’t about trends, flawless finishes, or aesthetic standards—it’s about restoration.
“I’m not here to follow trends,” she says plainly. “I’m here to restore what was stolen.”
That philosophy sits at the heart of Artistry Empire of Beauty and Body Cosmetics, the studio she founded in 2018. But as our conversation unfolds, it becomes clear that her work in beauty is only one chapter in a much larger story—one shaped by faith, endurance, and an expanding vision for advocacy.
“Creativity Was Always There”
Valdez traces her path back to childhood, long before entrepreneurship was even a consideration.
“I was always drawn to creativity and detail,” she recalls. “Art wasn’t just something I liked—it was something that helped me process the world.”
Over time, that creative instinct evolved into cosmetic artistry. But rather than stepping into established industry structures, she felt compelled to build something of her own.
“I didn’t want to work in a system that treated people like numbers,” she explains. “I wanted to create a space where dignity and intention mattered more than metrics.”
Faith at the Center
Faith, Valdez says, isn’t a background influence in her life—it’s the framework.
She speaks openly about periods of profound hardship marked by injustice, isolation, and what she describes as institutional failures. During those moments, she says, her faith became her only anchor.
“When there was no hand to hold,” she says quietly, “Christ held me.”
Those experiences, she explains, changed how she shows up for others. Having known what it feels like to be unseen or mischaracterized, she became intentional about creating a different experience for her clients—one rooted in compassion and presence.
“I never want someone to feel reduced to a label in my space,” she says. “People deserve to be seen as whole.”
A Milestone That Meant More
One turning point in Valdez’s professional journey came with her certification through the International Board of Medicine and Surgery.
“It wasn’t just a credential,” she says. “It felt like confirmation.”
For her, the achievement marked a shift—from navigating uncertainty as a new entrepreneur to stepping fully into her role with confidence and discipline.
“It felt like God saying, ‘Now you’re ready,’” she reflects.
Looking Beyond Beauty
While Valdez continues to run her studio, her vision has grown far beyond the beauty industry.
Drawing from her own experiences with systemic failures, she is now pursuing a path toward human rights and litigation law. Her goal is to advocate for individuals and families affected by injustice, abuse of power, and institutional neglect.
“To me, it’s the same mission,” she explains. “It’s still about restoration. It’s still about standing in the gap.”
In the meantime, she plans to engage in humanitarian assistance and advocacy work—supporting others who are navigating circumstances similar to those she once faced herself.
Redefining Success
When asked how she defines success, Valdez doesn’t hesitate.
“Success is obedience,” she says.
By that, she means alignment with her calling—serving with integrity, turning hardship into service, and remaining faithful to her values regardless of recognition or outcome.
“It’s not about visibility or growth for me,” she adds. “It’s about whether people leave feeling valued, understood, and restored.”
Moving Forward
Today, Valdez stands at a crossroads—continuing her work in beauty artistry while preparing for a future in legal advocacy. To her, the two paths are not separate.
“They’re connected,” she says. “They come from the same place.”
She pauses before adding one final thought.
“I’m not standing here because I’m perfect,” she says. “I’m standing here because Jesus is faithful.”
As she moves forward, that conviction remains constant. Whether through artistry or advocacy, Jazmine Reyna Valdez is guided by a singular purpose: restoring dignity where it has been taken—and ensuring no one has to walk their healing alone.
